BUILD YOUR BRAND FROM SCRATCH
Want to monetize your personal brand? Take the assessment and discover if you're ready to package your corporate skills into premium products you can launch and sell in just 90 days!
Do you ever wish you could make money
doing something you love?
Maybe you have a passion project that feels deeply aligned with your purpose OR you’re ready to spread your wings beyond your corporate job and want to build a business leveraging your professional skills. You’re ready to elevate your income and redefine success on your own terms.
The challenge? You’re still unsure how to translate that passion or expertise into a clear, marketable offer. And to complicate matters, your network doesn’t yet recognize you for this new direction. You keep wondering, “What exactly should I offer—and how do I position it in a way that sells?”
As professionals we are often trained to work in very specific jobs, but what happens when we want to turn those skills into money independent of a job? When we want to turn our story and personal brand into a business so we can make money wherever and whenever we want?
If you are a professional who is ready to build a personal brand and turn your existing skills into more income, then you need to start building your Brand from Scratch!
Turn Your Personal Brand into Profits
One of the most overlooked assets we all possess is our personal brand. That unique mix of personality, story, skills and experience that only you own. It’s the one thing that you can always use as your competitive edge because no one can copy your exact brand. But knowing that your brand has potential is only half the battle…
Let's work together to turn that potential into dollars. Let’s help you build your Brand from Scratch!
What 'Brand from scratch' looks like….
Brand from Scratch is a, one-on-one, brand and business development experience. It’s designed to help career professionals package their corporate skills into irresistible offers they can launch to their audience within 90 days.
No course, university degree or certificate required, just your skills and personality.
Even better, is that you will finally be able to leverage your thought leadership to command the type of money you want and you’ll be able to grow your reputation as THE go-to person in your industry. Your target audience will know that, with you, their problem is no longer insurmountable, it’s solvable!
After this programme you will walk away
with 3 BIG things:
A premium product that encompasses your existing skills and helps you solves your customers most painful problems
A clear positioning of your personal brand and how to leverage your visibility and reputation to market your product.
A selling strategy to help you sell your product and recoup your investment within 90 days
You will no longer sell your brilliance for the bare minimum or give too much when you promise to deliver a product. You will create an ideal and impactful product for your audience
Hey girl, I know what it feels like to have a bag of skills, yet feel unfulfilled at your job, invisible to your audience or be woefully underpaid for your expertise.
One of the most difficult transitions for professionals to make is to apply the value from their conventional education beyond a job; or apply that knowledge to monetize your passion and to make real money as a business owner.
After leaving my job is 2015 to pursue a scholarship, I struggled to find a job when I returned to the job market a year later. As a result, I was forced to build my personal brand and sell my skills. While I had the best intentions, the learning curve was steep!
It took me years, books, courses and endless trial and error to create and refine my marketing and branding skills into products. Products like the Brandprint book, The Your Brandprint Year, personal planner and now Brand from Scratch.
Having lived the experience, I’ve designed this programme to be focused yet flexible; simple, yet comprehensive; and most of all, designed to help you create a product that is a true reflection of your professional skills, experiences and personality. A product that reflects your brand values and solves your clients’ problems.
This is how it works
Built on a proven 5-part framework, Brand from Scratch is simple to follow, offers you custom designed tools to help you take the product development process from months to days, while offering you a premium customer experience.
This is how the 5 steps work:
We start here. As part of your pre-work, you’ll flesh out your personal brand story. On our call we will dissect the story to understand your business values and vision. These will set the foundation for the type of thought leader you will be and product you eventually design.
Then, in this phase we look for market opportunities and decide what type of solution will be best to build, what audience will be best to sell it to, and how to position you as the expert, so you are always the top choice among your competitors
Next is the meat of it all. At this point we will design your unique solution. We will decide what the product will look like, how it will work and what exactly you will do for your clients when you deliver the service.
Finally, before you launch, you want to refine and polish your brand-new product to ensure an elevated customer experience that really says “high value”. Here is where you double check your systems to ensure everything is designed and set up for your success and customer satisfaction.
Now we sell. This is when you design your sales and marketing launch plan. You will design an approach and a system for managing prospects and converting them to clients.
The Brand from Scratch system is designed to take the complexity out of designing a truly impactful product and position you as a thought and business leader. You will learn how to start selling and generating income as quickly as possible without sacrificing too much time and brain space.
A Complete Experience
Because we believe in creating elevated experiences, you don’t only access one-on-one consulting, but as a Brand from Scratch client you will also receive:
5 Brand from Scratch playbooks designed specifically for this programme
A personalised customer portal where all your tools and documents will be housed
A copy of the “Your Brandprint Year” Personal Brand Planners to keep you on track with planning and meeting your goals
12 consulting hours within your 90 day launch period to review weekly work sprints and adjust the marketing strategy as you, launch your new product and sell to your audience
A 90 accelerator launch plan to help to turn your product from concept to reality, allowing you to sell your new solution and recoup your investment
Who will benefit the most from Brand From Scratch?
I know you think this programme sounds is ah-maz-ing! But it isn’t for everyone.
It’s only for career women and entrepreneurs who have a deep desire to:
Be more intentional about building their personal brand
Do more to expand their career or business and
Earn more money so they can become financially free while working in their purpose!
You need this programme if you:
Are a career professional who feels unfulfilled in your job and you want to start building your exit plan by starting a business based on your corporate skills
Are a business owner who is tired of working endlessly and you either sell under priced products or you give away your expertise and you want to start selling premium, service-based products so you can work less and earn more
Are a budding entrepreneur who wants to turn your side hustle or passion into a growing business with a packaged info product and systems needed to get you paid consistently.
If this sounds like you, then complete the assessment
and let's see if you are a fit for brand from scratch
Time to take Action
There is no time like the present. Take charge of your life and financial freedom from today. Turn your personal brand and skills into an asset that pays and finally start living the life you’ve always dreamed of…
