7 marketing strategies for beauty brands
Creating a beauty product is easy marketing Strategies for Beauty products means thinking and planning
10 Tactics to build a resilient beauty brand
Ten Tactics to building a resilient beauty brand business It’s no secret that the pandemic pummeled many a beautypreneur. Salons and studios were closed, Style Seat accounts were clear and …
6 reasons why good branding is important for your business
What sets you apart from other companies and makes customers want to buy with ease? The answer is simple: branding.
How much is too much? The fine line between vulnerability and oversharing with your personal brand stories
Stories are an essential part of every brand’s strategy to bring them closer to their audience and make them seem more relatable; but how do we know which stories to share and which ones aren’t quite appropriate for public consumption?
7 Keys to growing a trustworthy beauty brand
Have you ever considered what makes you trustworthy? What exactly is it that makes someone say “I like him, he seems like a guy I can rely on for good …
3 habits to practise to develop a more authoritative persona
Making the mental shift to leadership is a big jump for some. If you’ve been on the 9-5 grind all your life and then you’re suddenly promoted to CEO, stepping into your role as an authority and the boss of your own brand can leave you feeling …well…scared.
3 Types of content you need to build a credible and visible personal brand
3 Types of content you need to build a credible and visible personal brand If you want to build an influential personal brand, content is the key. As a matter …
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Five BIG mindset shifts you need to make as you move from employee to entrepreneur
Transitioning from employee to entrepreneur could be rough. It’s even rougher when this transition happens suddenly like after being laid off, retrenched, or “resorting” to it because of a difficult and dry job market.
4 ways experts can use personal brand authority to turn fans into qualified sales leads
Personal branding is one of the best in-bound marketing strategies an expert or business can use to build their relationship with an audience
Skinny Visibility: make big moves with your lean brand
I worked in corporate marketing communications for a total of 11 years before finding myself in the entrepreneurial space. Mar Comms for big corporate companies usually meant big budgets and …
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